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Standing for the French phrase bon chic, bon genre (meaning good style, good class), BCBG was founded by Tunisian-born designer Max Azria in 1989. Since then, the brand has exploded in popularity and has garnered a gaggle of celebrity followers like Angelina Jolie and Rachel Bilson for its high-quality and on-trend styles. Styling tips, tricks and how-tos on our blog, theFIX.
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BCBGeneration Women’s Boss Push-Up Bra$40.0$29.0 -
BCBGeneration Women’s Boss Push-Up Bra$40.0$29.0 -
BCBGeneration Women’s Trill T-Shirt Bra$40.0$29.0 -
BCBGeneration Women’s Convertible Bra$38.0$29.0 -
BCBGeneration Women’s Convertible Bra$38.0$29.0 -
BCBGeneration Women’s Contrast Lace Push-Up Bra$44.0$29.0 -
BCBGeneration Women’s Contrast Lace Push-Up Bra$44.0$29.0 -
BCBGeneration Women’s True Love Triangle Bra$39.0$24.0 -
BCBGeneration Women’s True Love Triangle Bra$39.0$24.0 -
BCBGeneration Women’s True Love Triangle Bra$39.0$24.0 -
BCBGeneration Women’s True Love Triangle Bra$39.0$24.0 -
BCBGeneration Women’s True Love Triangle Bra$39.0$24.0 -
BCBGeneration Women’s Lace Back Push-Up Bra$49.0$29.0 -
BCBGeneration Women’s Lace Back Push-Up Bra$49.0$29.0 -
BCBGeneration Women’s Lace Back Push-Up Bra$49.0$29.0 -
BCBGeneration Women’s Lace Back Push-Up Bra$49.0$29.0 -
BCBGeneration Women’s Lace Back Push-Up Bra$49.0$29.0 -
BCBGeneration Women’s Trill T-Shirt Bra$49.0$29.0 -
BCBGeneration Women’s Trill T-Shirt Bra$49.0$29.0 -
BCBGeneration Women’s Trill T-Shirt Bra$49.0$29.0 -
BCBGeneration Women’s Trill T-Shirt Bra$49.0$29.0 -
BCBGeneration Women’s Trill T-Shirt Bra$49.0$29.0 -
BCBGeneration Women’s Trill T-Shirt Bra$49.0$29.0 -
BCBGeneration Women’s Boss Bikini Panty$22.0$14.0 -
BCBGeneration Women’s Boss Bikini Panty$22.0$14.0 -
BCBGeneration Women’s Boss Bikini Panty$22.0$14.0 -
BCBGeneration Women’s Boss Bikini Panty$22.0$14.0 -
BCBGeneration Women’s Boss Bikini Panty$22.0$14.0 -
BCBGeneration Women’s Boss Bikini Panty$22.0$14.0 -
BCBGeneration Women’s By My Side Bikini Panty$20.0$14.0 -
BCBGeneration Women’s Best Friend Bra$39.0$29.0 -
BCBGeneration Women’s Best Friend Bra$39.0$29.0 -
BCBGeneration Women’s Not So Basic Bikini Panty$24.0$19.0
